As an annual and important event for the Chinese industry, the CBST2021/CBST2023 China International Beverage Industry Science and Technology Exhibition came to a successful conclusion in the spring of 2023. At this time when people from all walks of life return home with a great harvest, the National Bureau of Statistics released data on the first-quarter economic performance, which showed that China's economy achieved a good start, with the pace of economic recovery accelerating month by month, production demand stabilizing and rising, consumption growth becoming more obvious, and the contribution of consumption and the tertiary industry to the economy gradually returning to normal levels. According to data from the Ministry of Culture and Tourism, a total of 274 million domestic tourist trips were made during the May Day holiday, generating domestic tourism revenue of RMB 148.056 billion, both exceeding the level of the same period in 2019. The hot consumption momentum highlights the resilience and vitality of China's economy, which still has great potential for development.

After visiting the exhibitors at CBST2021/CBST2023, it was discovered that there is a strong demand for beverage procurement by companies in the industry. Following the stabilization of the epidemic prevention and control measures, there is a strong willingness to purchase equipment, and the demand for such equipment is very clear and apparent. In addition, according to "Industry Chain Window" WeChat public account, as of 2023, there have been over thirty new plant and production line projects in the beverage industry, with total investment of nearly one hundred million yuan, and over 120 new product releases. The growth of the holiday economy has stimulated consumer potential, and as an example, the recently popular city of Zibo has become a new battleground for brands like Kangshifu, Huiyuan, Dayao, Nestle, Jimailang, Jianlibao, and Jiaduobao, who are introducing new initiatives, innovative marketing strategies, and aiming to maximize returns. These good news stories are exciting and underscore the boundless potential of the Chinese beverage consumption market. The positive trends in the industry point to a bright future.

Recently, listed domestic beverage packaging machinery companies such as Dali Long (002209.SZ), Zhongya Stock (300512.SZ), Xinmeixing (300509.SZ), and Lehuiguo International (603076.SH) have announced their annual reports for 2022, showing that the majority of these companies achieved double-digit growth in revenue and profit, and are developing stably. At the CBST2021/CBST2023 exhibition, nearly 300 domestic and foreign beverage industry chain companies eagerly participated, and high-end, digital, intelligent, and green beverages become the keywords of the exhibited products. More than ten thousand professional visitors actively visited, and more than a thousand industry leaders attended the event, creating a strong business atmosphere that did not diminish over the three days. The numbers of exhibitors, visitors, visitor positions, and visit purposes for this exhibition all exceeded those of the previous edition, highlighting the vibrant ecosystem and huge potential of the beverage industry chain.

CBST (China International Beverage Industry Technology Exhibition) was founded in 2003 and has been the flagship exhibition of the beverage industry for the past 20 years. It has consistently been an important showcase for innovative achievements in the beverage industry and an accelerator for their transformation. Its scale, quality, and international influence have been constantly expanding. CBST brings together global participants in the beverage industry chain to showcase new products, promote new technologies, and connect with new demands, making significant efforts to advance the technological progress and stimulate innovation in the Chinese beverage industry. In addition, CBST attracts high-quality professional visitors from beverage companies who come to the exhibition to purchase new products, learn new technologies, and realize business growth.

Over the past 20 years, CBST exhibition has constantly evolved to meet new challenges, opportunities, and journeys in the high-quality development of the industry. In the second 20 years, CBST exhibition will adopt a new approach of holding the exhibition annually. CBST2024 will be held in Shanghai from March 1 to 3, 2024. The registration for exhibition participation is now open. Please visit the exhibition's official website at www.yhzglbn.cn, click "Join the Exhibition" on the homepage for the latest exhibition information. As quality booths are limited, early booking is highly recommended.